The searchbox on Japanese ads video

[Olney]

I forgot to post this yesterday.

The searchbox on Japanese train ads are becoming more common.
Japanese (normal folk) do agree this is easier than remembering a URL

This is a video showing how common it's becoming.

It's not to the point of 3 out of 4 ads but on a train you will see them.
They are even on commercials now.

It's because of one solid point I stated since I began getting into this. Japanese can't remember domains in English letters usually.

http://www.youtube.com/watch?v=oVuFOjF0d5I

[Rubber Duck]

Olney, this is just warming up.

Big bucks advertising will not be thrown at them until browser support has critical mass, which is going to be several months off yet.

There is absolutely no doubt, however, that the advertising boys already see the potential and indeed probably see IDN as a silver bullet.


I forgot to post this yesterday.

The searchbox on Japanese train ads are becoming more common.
Japanese (normal folk) do agree this is easier than remembering a URL

This is a video showing how common it's becoming.

It's not to the point of 3 out of 4 ads but on a train you will see them.
They are even on commercials now.

It's because of one solid point I stated since I began getting into this. Japanese can't remember domains in English letters usually.

http://www.youtube.com/watch?v=oVuFOjF0d5I

[Drewbert]

Also a symptom of the browser manufacturers hijacking the location bar and turning it into a search bar.

Grrrrr.

[blastfromthepast]

Nice!

One of the ads has a big url:

www.polus-kodate.com/bukken/youkoudai

Amazing!

[thegenius1]

What a god send IDN is for the World :)

[blastfromthepast]

It looks like Polus Group owns their IDN in .jp but don't use it.

The IDN .com is still free, although a number of other Polus websites exist in .com, inluding polus-kodate.com

[Olney]

I threw this up just to show the truth that something in Japanese is better than even a URL in English. This was create to try to get results for online entities via offline advertisements.
This technique is not liked by everyone in marketing though. Competitors are bidding for those keywords I heard.